Few research studies have examined the menu items that parents purchase for their children at fast-food restaurants or their attitudes about healthier kids’ meals. The purpose of this research was to document specific menu items that parents reported purchasing for their children at the top fast-food restaurant chains, attitudes about the restaurants, frequency of fast-food purchases for their children, and changes from 2010 and 2013 to 2016. The results of the study suggest that the frequency of parents’ purchases of fast food for their children has increased in recent years, while purchases of healthier drink and side items has not improved. These findings demonstrate the need for restaurants to implement more effective healthier kids’ meal policies to avoid the need for additional state and local regulations that would mandate healthier options for children.
Parents’ Reports of Fast-Food Purchases for Their Children: Have They Improved?
To address public health concerns about the negative impact of children’s fast food consumption, some of the largest U.S. fast-food restaurants – McDonald’s, Burger King, Subway, Wendy’s, KFC, and Dairy Queen – have pledged to remove sugar-sweetened fountain drinks from menu boards and/or offer healthier drinks and side dishes with … More
This project will determine whether restaurants have implemented healthier kids’ meal default policies and whether healthy defaults successfully reduce calories and improve the overall nutritional quality of fast-food meals consumed by children. The team will conduct two studies to update research conducted in 2010 and 2013 and measure change over … More
A Qualitative Study of Parents With Children 6 to 12 Years Old: Use of Restaurant Calorie Labels to Inform the Development of a Messaging Campaign
U.S. law mandates that chain restaurants with 20 or more locations post calorie information on their menus to inform consumers and encourage healthy choices. This study aimed to better understand parents’ perceptions and use of calorie labeling and the types of messages that might increase use. Researchers conducted 10 focus … More