SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption

Start Date: April 2021

ID #: 283-4137

Principal Investigator: Caree Cotwright, MS, PhD

Organization: University of Georgia Research Foundation, Inc.

Funding Round: SSB4

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The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.

Age Groups: Adults and Families, Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)

Race/Ethnicity: African American or Black

Focus Areas: Beverages, Early Childhood

State: Georgia

Resource Type: Grant Summary

Keywords: Message Framing, Sugar-sweetened beverages, Water

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