Start Date: November 2009

ID #: 66971

Principal Investigator: Chen Zhen, MS, PhD

Co-Principal Investigator: Eric Finkelstein, PhD, MHA

Organization: Research Triangle Institute

Funding Round: Round 4

See more related research

Share


Health advocates have increasingly argued for taxes on calorically sweetened beverages. However, there is little empirical research that evaluates the public health and fiscal impacts of such taxes while simultaneously accounting for consumers’ and suppliers’ likely changes in economic behavior in response to a targeted tax. The aim of this study is to use econometric models to examine the effectiveness of select targeted beverage taxes on calorically sweetened beverages in reducing energy intake and determine the best tax strategy for achieving the intended public health and fiscal goals in each of the 50 largest cities/markets across the U.S. A final product of this work will be an electronic toolkit that municipalities can use to calculate the reduction in energy intake and increase in tax revenue based on user-specified tax type and rate and a specific catchment area.

Related Research

June 2014

By Ounce or by Calorie: The Differential Effects of Alternative Sugar-Sweetened Beverage Tax Strategies

This paper examines the differential effects that taxing sugar-sweetened beverages (SSBs) by calories and by ounce have on beverage demand. Based on sales data from supermarkets across four New York state regions, researchers predict that a calorie-based SSB tax is more effective than an ounce-based tax because it achieves more calorie reduction with a smaller More

January 2025

The relationship between fruit drink front-of-package claims, fruit imagery, and ingredient disclosures and consumer perceptions, intentions, and behavior: A systematic review

Fruit drinks are the top sources of added sugar in young children’s diets, increasing their risk of chronic disease. It is unclear to what extent front-of-package (FOP) marketing and disclosures influence parents’ perceptions of fruit drinks and their intentions and decisions to purchase them. These data are needed to inform regulatory and legal action to More

January 2025

Healthy Beverage Consumption in School-Age Children and Adolescents: Recommendations from Key National Health and Nutrition Organizations

Given the importance of beverage consumption throughout the lifespan and the need for comprehensive and consistent evidence-based recommendations, Healthy Eating Research (HER) convened an expert panel representing four key national health and nutrition organizations to develop recommendations for beverage consumption consistent with a healthy diet for children and adolescents ages 5 to 18 years. The More