SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption

Start Date: April 2021

ID #: 283-4137

Principal Investigator: Caree Cotwright, MS, PhD

Organization: University of Georgia Research Foundation, Inc.

Funding Round: SSB4

See more related research

Share

The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.

Age Groups: Adults and Families, Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)

Race/Ethnicity: African American or Black

Focus Areas: Beverages, Early Childhood

State: Georgia

Resource Type: Grant Summary

Keywords: Message Framing, Sugar-sweetened beverages, Water

Related Research

July 2026

Forecasting WIC Funding Needs: Supporting Families, Strengthening Access

In partnership with Westat and with support from Healthy Eating Research, the National WIC Association (NWA) developed a new forecasting model to project funding needs of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) for Fiscal Year 2027. Report This report describes the model development, including methodology, as well as analysis conducted More

May 2026

A Pediatric Perspective on the 2025-2030 Dietary Guidelines

Clear, evidence-based guidance on what foods and beverages children and adolescents should consume—and in what amounts—is foundational for promoting healthy growth and preventing diet-related chronic disease across the life course. Yet many children and adolescents in the US continue to have diets of poor nutritional quality. The Dietary Guidelines for Americans (DGAs), issued every 5 More

May 2026

Beyond Added Sugar Reduction: A Narrative Review of Policies to Address Nonsugar Sweeteners

This perspective provides policymakers, advocates and researchers with a description of proposed and enacted policies that assist consumers in identifying products with nonsugar sweeteners (NSS) and/or reduce NSS exposure. Consumption of NSS is associated with multiple chronic diseases. NSS exposure is increasing as food and beverage manufacturers replace added sugars with NSS. This narrative review More