Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children

Published: March 2010

ID #: 65058

Publisher: Center for Science in the Public Interest

Authors: Wootan MG, Batada A, Balkus O

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This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade of “A” for their policy.

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Age Groups: Adolescents (grades 9 to 12), Adults and Families, Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)

Keywords: Digital marketing, Food advertising, Front-of-package labeling, In-store marketing, Media, Nutrition standards, Point-of-decision prompts, Self-regulation, Social media

Focus Areas: Food Marketing, School & After School

Resource Type: Report

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