SHIFT: Testing Culturally Appropriate Messaging for Black Community to Limit Children’s Sugary-Beverage Intake and Increase Water Consumption

Start Date: April 2021

ID #: 283-4137

Principal Investigator: Caree Cotwright, MS, PhD

Organization: University of Georgia Research Foundation, Inc.

Funding Round: SSB4

See more related research

Share

The project’s goal is to conduct a randomized, controlled trial to evaluate the impact of a culturally appropriate social behavior change communication campaign on sugar-sweetened beverage (SSB) and water consumption among black families with children aged 0-5 years. Specific aims include: (1) Deliver a culturally appropriate social behavior change communication campaign with messages delivered through text messages, social media, and print materials designed to reduce SSB consumption and increase water consumption among young children of low-income Black parents; (2) Evaluate the impact of the messaging campaign on SSB and water consumption among Black families; and (3) Evaluate changes in Black parents’ knowledge, attitudes, and self-efficacy related to SSB and water consumption.

Age Groups: Adults and Families, Pregnant women, infants and toddlers (ages 0 to 2), Preschool-age children (ages 3 to 5)

Race/Ethnicity: African American or Black

Focus Areas: Beverages, Early Childhood

State: Georgia

Resource Type: Grant Summary

Keywords: Message Framing, Sugar-sweetened beverages, Water

Related Research

August 2025

Diet Quality and Weight Status are Predicted by Federal Nutrition Assistance Program Participation, Health, and Demographics

This study investigated whether demographic, social, and economic determinants of health, including length of time participating in safety net programs, are associated with diet quality and weight status in early childhood. Using the WIC infant and toddler feeding practices study-2, classification and regression tree identified the sequence of binary splits that best differentiated the sample More

February 2025

Consumption of the Food Groups with the Revised Benefits in the New WIC Food Package: A Scoping Review

On 18 April 2024, the United States Department of Agriculture (USDA) published the first food package changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) in over a decade, which reduced some food benefits (juice, milk, canned fish, and infant fruits and vegetables) and offered substitutes (cash-value vouchers (CVVs) or cash-value More

January 2025

The relationship between fruit drink front-of-package claims, fruit imagery, and ingredient disclosures and consumer perceptions, intentions, and behavior: A systematic review

Fruit drinks are the top sources of added sugar in young children’s diets, increasing their risk of chronic disease. It is unclear to what extent front-of-package (FOP) marketing and disclosures influence parents’ perceptions of fruit drinks and their intentions and decisions to purchase them. These data are needed to inform regulatory and legal action to More