Effects of Messages from a Media Campaign to Increase Public Awareness of Childhood Obesity
This paper examines how three video messages featured in the Strong4Life campaign affected public attitudes about: 1) the problem of obesity and its consequences; 2) who in society is responsible for addressing the problem; 3) support for obesity prevention policies; and 4) weight-based stigma. Researchers conducted a web-based survey experiment in May-June 2012 with a More