How Does the Rural Food Environment Affect Rural Childhood Obesity?

This paper examines the association between the rural food environment and rural lower-income children’s food consumption and obesity rates in six rural towns in Maine. Researchers found few significant relationships between the community food environment and the home food environment. A marginally significant relationship was found between the distance parents traveled to shop and the More

Preventing Obesity Among Preschool Children: How Can Child-Care Settings Promote Healthy Eating and Physical Activity? A Research Synthesis

The preschool years are a critically important period for developing healthy food preferences and motor skills. Since the majority of U.S. children are placed in some form of non-parental care during their preschool years, these settings provide opportunities to promote healthy eating and physical activity behaviors among preschool children. Given the widespread use of child More

The New Age of Food Marketing: How Companies are Targeting and Luring Our Kids – and What Advocates Can Do About It

This report provides a snapshot of five categories of marketing tactics used by fast food, snack food, and soft drink companies to target children and adolescents. These categories include: 1) creating immersive environments; 2) infiltrating social networks; 3) location-based and mobile marketing; 4) collecting personal data; and 5) studying and triggering the subconscious. Descriptions of More

Issue Brief: Reining in Pester Power Food and Beverage Marketing

This legal issue brief focuses on “pester power” food and beverage marketing, in which young children are targeted by marketers in an effort to get them to encourage their parents to purchase products for them. In the brief, pester power marketing is analyzed under existing state consumer protection laws and two primary legal theories: (1) More

Major Findings from 50-State Survey of State Consumer Protection Law to Limit Junk Food Marketing to Children

This report summarizes findings from a 50-state survey of state consumer protection laws to identify key statutes that hold promise to protect children when they are the targets of marketing for unhealthy food and beverage marketing. The authors apply a consumer protection legal framework by dividing children’s food and beverage marketing into three categories: a) More

Validity of a Measure to Assess the Child-Care Nutrition and Physical Activity Environment

This paper discusses the development and validity of a self-administered survey to assess the nutrition and physical activity environment of child-care centers. The survey assesses four areas related to nutrition and physical activity: center policies, practices related to the social environment, physical environment and nutrition quality. To evaluate criterion validity of the survey, researchers compared More

Industry Progress to Market a Healthful Diet to American Children and Adolescents

In a 2005 report, Food Marketing to Children and Youth: Threat or Opportunity, an IOM expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations to guide diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence between December More

What Role Can Child-Care Settings Play in Obesity Prevention? A Review of the Evidence and Call for Research Efforts

This article summarizes the scientific literature on state regulations, practices and policies, and interventions for promoting healthy eating and physical activity, and for preventing obesity in preschool-aged children attending child care. Findings of the review indicate that most states lack strong healthy eating and physical activity regulations for child-care settings. Assessments of child-care settings suggest More