Ethnicity: Latino(a) or Hispanic

Convenience Stores and the Marketing of Foods and Beverages through Product Assortment

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Product assortment–the presence and variety of foods and beverages–is a key in-store marketing strategy to influence consumer choice.  This paper examines product assortment within conveniences stores in rural Texas-border colonias. Researchers found that convenience stores in this area provide a greater assortment of less healthy foods and beverages compared with healthier foods and beverages. Convenience More

Stocking Characteristics and Perceived Increases in Sales Among Small Food Store Managers/Owners Associated with the Introduction of New Food Products Approved by the Special Supplemental Nutrition Program for Women, Infants, and Children

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Implementation of the 2009 Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package has implications for WIC-authorized store managers/owners who had to modify their stock to meet the demands of their WIC customers and to maintain their WIC authorization. This paper examines perceived sales, product selection, and stocking habits of small WIC-authorized More

Small Retailer Perspectives of the 2009 Women, Infants and Children Program Food Package Changes

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In 2009, the U.S. Department of Agriculture implemented changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) food package. This paper explores the perceptions of owners and managers of small food stores about implementation successes and challenges related to the new WIC package. Findings from qualitative interviews across seven states indicate More

Children’s Very Low Food Security is Associated with Increased Dietary Intakes in Energy, Fat, and Added Sugar among Mexican-Origin Children (6-11 y) in Texas Border Colonias

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This article assess the relationship between children’s experience of food insecurity and nutrient intake from food and beverages among Mexican-origin children (ages 6-11 years) who resided in Texas border colonias. Child food security measures and 24-hour dietary recall data were collected in Spanish by trained promotora-researchers. Researchers found that 64 percent of children reported low More

Examining the Nutritional Content and Youth-Focused Marketing of Fortified Drinks to Strengthen Public Policies

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With the link between sugar-sweetened beverages (SSBs) and childhood obesity well established, effective strategies to reduce consumption of these beverages among children are needed. The objective of this research is to determine whether the nutritional content of fortified beverages and fruit drinks warrants their inclusion or exclusion from public policies designed to reduce the marketing More

Consumer Estimation of Recommended and Actual Calories at Fast Food Restaurants

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This paper examines the assumptions that consumers know how many calories they should consume throughout the course of a day and customers improperly estimate the number of calories in their fast food order. It then examines whether mandatory menu labeling influences either of these assumptions. Based on receipt and survey data collected from consumers outside More