The large increases in the prevalence of cigarette smoking and obesity in the 20th century are associated with changes in tobacco and food products, as well as social and physical environments that support or discourage smoking, unhealthy dietary intake, and sedentary behaviors. This paper focuses on several of the primary factors responsible for the increase More
This article compares quick-service restaurant (QSR) television advertisements for children’s meals with adult advertisements from the same company to assess whether companies were complying with their self-regulatory pledges. Researchers coded nationally televised advertisements for visual and audio assessments of branding, toy premiums, movie tie-ins, and depictions of food. They found that almost all of the More
Fast-food companies emphasize toy giveaways and movie tie-ins when marketing to kids on television, which suggests the industry is not abiding by its own pledges regarding child-directed marketing. Learn more about fast-food marketing and share the infographic below with others.
This article examines the amount and type of food and beverage product packaging-related marketing observed in retail food stores where mothers of young children in the cities of Champaign and Urbana, Ill., said they commonly shop. It assesses differences between marketing practices by store type, store acceptance of Supplemental Nutrition Program for Women, Infants, and More
The Child Nutrition and WIC Reauthorization Act of 2004 included a mandate to school districts participating in the federal school meal program to establish and implement policies addressing wellness, including nutrition, by the start of the 2006-07 school year. Using data from the 2008 School Health Profiles principal survey for middle and junior/senior high schools More
State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More
Small retail food stores are ubiquitous in lower-income, urban settings, and are a major food source among lower-income racial and ethnic minority children and adolescents. Little is known about the types of agreements (e.g., slotting fees, retail promotional programs, exclusive contracts) that small retail food stores may have with manufacturers and distributors of high-sugar, high-fat More
This paper examines the variation in high school student access to sugar-sweetened beverages through vending machines by geographic location (urban, town, or rural) in 26 schools in New Hampshire and Vermont. Advertisements on school vending machines were also compared. Researchers found that sugar-sweetened beverages were widely available in school vending machines, appearing and advertised most More
This paper analyzes food and beverage advertising on Spanish-language children’s television compared with advertising found on English-language programs. Researchers found that although the amount of food advertising was lower on Spanish-language channels than on English-language programs, the nutritional quality of foods advertised on Spanish-language channels was substantially poorer than on English-language channels. More than 84 More
This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More
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