Focus Area: Food Marketing

Attractive Names Sustain Increased Vegetable Intake in Schools

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This article describes two studies on how attractive naming can be implemented in schools to encourage healthier eating in a cost-effective and scalable way. In Study 1, researchers found that children ate more of their carrots when the carrots were named “X-ray Vision Carrots” than when they were named “Food of the Day” or unnamed. More

Studying Industry Self-Regulation of the Televised Advertising of Foods and Beverages to Children and its Impact on Nutritional Quality

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Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) More

Convenience Stores and the Marketing of Foods and Beverages through Product Assortment

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Product assortment–the presence and variety of foods and beverages–is a key in-store marketing strategy to influence consumer choice.  This paper examines product assortment within conveniences stores in rural Texas-border colonias. Researchers found that convenience stores in this area provide a greater assortment of less healthy foods and beverages compared with healthier foods and beverages. Convenience More

Contextual Influences on Eating Behaviours: Heuristic Processing and Dietary Choices

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Over the past few decades, behavioral economics, social psychology, and neuroscience research has suggested that people are often irrational and their choices are frequently the consequence of automatic, hard-wired, instinctual processes made without conscious awareness. This paper reviews some of the evidence that dietary behaviors are, in large part, the consequence of automatic response to More

Facts Up Front Versus Traffic Light Food Labels: A Randomized Controlled Trial

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The U.S. food and beverage industry recently released a new front-of-package nutrition labeling system called “Facts Up Front” that will be used on thousands of food products. This article discusses the results of a randomized controlled study to test consumer understanding of the Facts Up Front system compared to the Multiple Traffic Light system. The More

Consumption of Sports Drinks by Children and Adolescents. A Research Review

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Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More

Soda and Tobacco Industry Corporate Social Responsibility Campaigns: How Do They Compare?

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This article examines prominent cases from corporate social responsibility (CSR) efforts by soda industry leaders PepsiCo and Coca-Cola and compares them with tobacco industry CSR campaigns. Researchers found that major soda manufacturers have recently employed elaborate, expensive, multinational CSR campaigns. The campaigns echo the tobacco industry’s use of CSR to focus responsibility on consumers rather More

The New Threat of Digital Marketing

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This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More