This study aims to assess school digital marketing environments in a national sample of middle schools to identify opportunities and barriers to limit school-based marketing. This team previously developed a survey to assess digital marketing in schools as part of a previous HER-funded grant which will be used in this study. The specific aims of More
The confluence of Big Data analytics and digital media is rapidly transforming the retail and grocery marketplace, fundamentally altering how food companies engage with consumers and how families make nutrition choices. This model of food marketing could exacerbate existing health disparities, especially in areas where youth are at higher risk for obesity, and where the More
This project will use legal and policy analysis to understand how the presence of pharmacies in food retail settings could be used to improve the availability and marketing of healthy foods and beverages in these outlets. Analysis will focus on current trends, legal limits, and policy opportunities to support healthy retail, and will be used More
The marketing of unhealthy foods and beverages to children and youth contributes to poor diet quality, high calorie intake, and excess weight gain. This infographic portrays the reach and impact of marketing unhealthy foods and beverages to children and the need for more responsible food marketing to children. Comprehensive guidelines for responsible food marketing to More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This issue brief outlines a More
The marketing of unhealthy foods to children and youth is a major public health concern. Children in the United States grow up surrounded by food and beverage marketing, which primarily promotes products with excessive amounts of added sugar, salt, and fat, and inadequate amounts of fruits, vegetables, and whole grains. This document provides a comprehensive More
Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, More
The large increases in the prevalence of cigarette smoking and obesity in the 20th century are associated with changes in tobacco and food products, as well as social and physical environments that support or discourage smoking, unhealthy dietary intake, and sedentary behaviors. This paper focuses on several of the primary factors responsible for the increase More
State consumer protection laws have yet to fully catch up with advances in digital marketing. This report focuses on how existing state consumer protection law can be used to limit harmful digital marketing to children and adolescents. The report describes the key differences between digital and traditional food marketing and discusses a variety of digital More
This legal issue brief focuses on “viral” or “word-of-mouth” marketing. Viral marketing campaigns are designed to mask their commercial origin, which raises multiple issues related to protecting consumers, especially young children. These campaigns are used to drive traffic to a firm’s website, Facebook page, or online marketing application. The brief describes viral marketing tactics used More
Newsletter
Contact
