Health Affairs published a special issue focusing on the childhood obesity epidemic and the local, state, and federal policy approaches that could have greatest impact for helping to reverse it. The March 2010 publication, which discusses findings from dozens of studies, includes articles from three Healthy Eating Research grantees: Claudia Probart, PhD, RD, Emma Sanchez-Vaznaugh, ScD, More
This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade More
Powerful new forms of interactive television (ITV) advertising are being deployed in the US, reaching over 50 million homes by early 2010. Fast-food companies are among those marketers in the forefront of harnessing TV’s potential to deliver personalized and more engaging commercial messages. The introduction of ITV advertising in the US coincides with three upcoming More
As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an More
The consumer protection framework may permit a variety of interventions to help control food marketing of children’s foods and beverages where such marketing may be considered unfair or deceptive. The study will consist of an overview of the consumer protection authority applicable to children’s food marketing at the federal level through the U.S. Federal Trade More
The purpose of the supplement is to present recent findings from RWJF grantees funded under the Healthy Eating Research and Active Living Research programs, as well as from RWJF’s Bridging the Gap program and Yale University’s Rudd Center for Food Policy and Obesity. Supplement content focuses primarily on adolescent obesity prevention and the need for More
This brief examines how foods and beverages are marketed to children and adolescents, how food and beverage companies encourage younger individuals to buy their products and whether limiting youth’s exposure to food and beverage marketing could have benefits in preventing childhood obesity.
The goal of this work is to provide an in-depth examination and comparison of industry efforts to self-regulate food and beverage marketing to children. More specifically, this macro-level analysis will: (a) analyze, compare, and contrast food and entertainment companies’ policies on food marketing to children with respect to their nutrition standards, media approaches covered, and More
The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, More
This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving More
Newsletter
Contact
