Keyword: Digital marketing

Providing Analysis and Recommendations for Safeguards on the Next Generation of TV Food Marketing Focused on Children and Youth

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Powerful new forms of interactive television (ITV) advertising are being deployed in the US, reaching over 50 million homes by early 2010. Fast-food companies are among those marketers in the forefront of harnessing TV’s potential to deliver personalized and more engaging commercial messages. The introduction of ITV advertising in the US coincides with three upcoming More

Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents

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As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an More

Adolescent Obesity: Towards Evidence-Based Policy and Environmental Solutions

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The purpose of the supplement is to present recent findings from RWJF grantees funded under the Healthy Eating Research and Active Living Research programs, as well as from RWJF’s Bridging the Gap program and Yale University’s Rudd Center for Food Policy and Obesity. Supplement content focuses primarily on adolescent obesity prevention and the need for More

Studying and Documenting Industry Self-Regulation Strengths and Weaknesses in Addressing Food Marketing Practices that Contribute to Childhood Obesity

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This project will examine the strengths and weaknesses of self-regulation in addressing food marketing practices that contribute to childhood obesity. Investigators will document the impact and effectiveness of the Children’s Advertising Review Unit (“CARU”) (the principal mechanism for self-regulation in this area) and the Children’s Food and Beverage Advertising Initiative (“Initiative”) (a recent development involving More

Examining Policy and Practice in Digital Marketing of Food and Beverages to Children

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The aim of this research is to examine new digital and interactive food and beverage marketing practices, primarily targeting children and adolescents. Specifically, this study will: (a) provide a comprehensive analysis of the digital food and beverage youth marketing infrastructure, explaining new platforms, technologies, advertising techniques, and market research practices for targeting children and adolescents, More

Analyzing Food and Entertainment Companies’ Policies on Food Marketing to Children

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The goal of this work is to provide an in-depth examination and comparison of industry efforts to self-regulate food and beverage marketing to children. More specifically, this macro-level analysis will: (a) analyze, compare, and contrast food and entertainment companies’ policies on food marketing to children with respect to their nutrition standards, media approaches covered, and More