Children are increasingly exposed to fast-food advertising and are increasingly consuming food from fast-food sources. Under the Children’s Food and Beverage Advertising Initiative (CFBAI), fast-food companies continue to promote fast food to children. Ads directed at children under the age of 12 usually include a variety of components featuring the brand logo, and a mix More
Although food insecurity and obesity have historically been viewed as separate public health issues, there is growing interest in the seemingly contradictory association between these two issues. In this paper, authors discuss the findings from research examining associations between food insecurity and obesity in the U.S. and the need for greater synergy between food insecurity More
Research has established that children’s exposure to television ads for non-nutritious food products is a significant risk factor contributing to childhood obesity. The aim of this project is to continue an ongoing, independent evaluation of a food industry self-regulatory program known as the Children’s Food and Beverage Advertising Initiative (CFBAI). Key research questions include: 1) More
Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More
This article examines prominent cases from corporate social responsibility (CSR) efforts by soda industry leaders PepsiCo and Coca-Cola and compares them with tobacco industry CSR campaigns. Researchers found that major soda manufacturers have recently employed elaborate, expensive, multinational CSR campaigns. The campaigns echo the tobacco industry’s use of CSR to focus responsibility on consumers rather More
This article provides an overview of the growing digital media and marketing landscape, focusing on four developments that are shaping marketing strategies and techniques: 1) the growth of interactive games and increasing sophistication of augmented realities and other immersive features of digital media; 2) the rapid explosion of social media and the emergence of marketing More
Children’s and adolescents’ consumption of sports drinks is increasing. Given the already elevated levels of added sugar in the American diet and its detrimental impact on health, the increased consumption of sports drinks among youths in recent years is of growing concern for parents, health professionals, and public health advocates. This research review examines the More
In 2007, Maine became the first state to pass legislation limiting the marketing of foods of minimal nutritional value (FMNV) in public schools. This article describes compliance with this legislation and the nature and extent of junk food marketing in a representative statewide sample of high schools in Maine. Researchers found that posters and signs More
In a 2005 report, “Food Marketing to Children and Youth: Threat or Opportunity?”, an Institute of Medicine (IOM) expert committee concluded that prevailing food and beverage marketing practices did not support a healthful diet and provided recommendations for diverse stakeholders to promote a healthful diet to children and adolescents. This paper reviews the available evidence More
The childhood obesity epidemic has prompted calls for government restrictions on child-targeted advertisements for high-calorie, nutrient-poor foods. Food and entertainment industry groups have countered that the First Amendment prohibits such government regulation. This article draws on relevant court decisions and scientific research on children’s understanding of advertising to show that all advertising directed at children More
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