Report Card on Food-Marketing Policies: An Analysis of Food and Entertainment Company Policies Regarding Food and Beverage Marketing to Children

Published: March 2010

ID #: 65058

Publisher: Center for Science in the Public Interest

Authors: Wootan MG, Batada A, Balkus O

See more related research

Share

This 34-page report examines whether companies marketing food to children have adopted a policy on marketing to children, and if so, whether those policies are adequate in adhering to nutrition-based standards. Of the 128 companies assessed, only 32% had a policy for marketing food to children. Of the companies who did, none received a grade of “A” for their policy.

Read the Report

Age Groups: Adolescents (grades 9 to 12), Adults and Families, Elementary-age children (grades K to 5), Preschool-age children (ages 3 to 5), Young adolescents (grades 6 to 8)

Keywords: Digital marketing, Food advertising, Front-of-package labeling, In-store marketing, Media, Nutrition standards, Point-of-decision prompts, Self-regulation, Social media

Focus Areas: Food Marketing, School & After School

Resource Type: Report

Related Research

September 2008

Analyzing Food and Entertainment Companies’ Policies on Food Marketing to Children

The goal of this work is to provide an in-depth examination and comparison of industry efforts to self-regulate food and beverage marketing to children. More specifically, this macro-level analysis will: (a) analyze, compare, and contrast food and entertainment companies’ policies on food marketing to children with respect to their nutrition standards, media approaches covered, and More

August 2025

Universal Free School Meal Policies and Participation in the US National School Meal Programs

This study aimed to examine the impact of federal- and state-level Universal Free School Meal (UFSM) policies and related policies on National School Lunch Program (NSLP) and School Breakfast Program (SBP) participation rates during and after the COVID-19 pandemic. This comparative effectiveness research study used a natural experiment created by the COVID-19 pandemic to analyze More

December 2024

Estimating Young Children’s Exposure to Food and Beverage Marketing on Mobile Devices

Food and beverage marketing drives poor diet quality and obesity risk among children. However, it is unknown how much young children are exposed to digital food and beverage marketing on mobile devices like tablets and smartphones. The objective of this study was to estimate how frequently young children, who are particularly vulnerable to advertising, view More