The consumer protection framework may permit a variety of interventions to help control food marketing of children’s foods and beverages where such marketing may be considered unfair or deceptive. The study will consist of an overview of the consumer protection authority applicable to children’s food marketing at the federal level through the U.S. Federal Trade Commission, U.S. Food and Drug Administration and the U.S. Department of Agriculture; and a more detailed review of consumer protection authority at the state level through the variety of state consumer protection statutes. Legal and regulatory actions to date involving food and beverage marketing to children and their outcomes also will be reviewed.