Focus Area: Food Marketing

Examining the Effect of Providing Lower Income Black Adolescents with Caloric Information on their Sugar-Sweetened Beverage (SSB) Purchases

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No prior interventions have focused exclusively on reducing purchases of sugar-sweetened beverages (SSBs) in real-world settings among black adolescents. Providing easily understandable caloric information may be a low-cost, sustainable strategy for lowering overall caloric intake. In this study, investigators will examine the effects of a store-based, environmental intervention targeting black adolescents in Baltimore City which More

Examining Marketing Approaches to Increasing Sales of Healthy Kids’ Menu Items in Quick-Service Restaurants

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Through cooperation between the food service industry and public health, this project aims to improve nutritional quality of kids’ menus in fast food restaurants. This study will examine pooled sales data from 10 Taco Time restaurants showing items sold from the kids’ menu over three exposure periods: a 6-month baseline, a 3-month period following introduction More

Studying Food and Marketing Industry Research Behind Digital Media Marketing to Children and Adolescents

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As digital media become ever more present in children’s lives, public health researchers and policy-makers need to understand how the new marketing ecosystem infiltrates and influences consumers. Yet specialized, commercially-sponsored digital marketing research remains obscured from public view because much of it occurs outside the academy. This study will make highly accessible and visible an More

Adolescent Obesity: Towards Evidence-Based Policy and Environmental Solutions

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The purpose of the supplement is to present recent findings from RWJF grantees funded under the Healthy Eating Research and Active Living Research programs, as well as from RWJF’s Bridging the Gap program and Yale University’s Rudd Center for Food Policy and Obesity. Supplement content focuses primarily on adolescent obesity prevention and the need for More

Food Systems and Public Health Disparities

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This article reviews literature examining the impact food systems have on creating and exacerbating health disparities in the United States. It highlights directions for future research and policies to address the health disparities created by food systems.

Evaluating the New York City Calorie Labeling Regulation

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The New York City Department of Health and Mental Hygiene approved a regulation that requires that calorie information be posted on menu boards for restaurant chains with 15 or more stores nationally. This regulation went into effect in 2008. The regulation is intended to increase prominence of calorie information at point-of-purchase to help consumers make More