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No prior interventions have focused exclusively on reducing purchases of sugar-sweetened beverages (SSBs) in real-world settings among black adolescents. Providing easily understandable caloric information may be a low-cost, sustainable strategy for lowering overall caloric intake. In this study, investigators will examine the effects of a store-based, environmental intervention targeting black adolescents in Baltimore City which provides caloric information regarding SSBs. In this project, corner stores will be randomly assigned to a treatment condition: (1) control, (2) provision of calorie information, (3) provision of calorie information relative to total recommended daily intake, and (4) provision of calorie information relative to physical activity equivalents. Investigators will evaluate the extent to which treatment conditions differentially impact the volume of SSB purchases.
Start Date: November 2009
ID #: 66955
Principal Investigator: Sara Bleich, PhD
Organization: Johns Hopkins University
Funding Round: New Connections Round 3
Age Groups: Adolescents (grades 9 to 12), Young adolescents (grades 6 to 8)
Race/Ethnicity: African American or Black
Focus Areas: Beverages, Food Marketing, Food Retail
Keywords: Corner store, Food outlet, In-store marketing, Menu Labeling, Neighborhood, Point-of-decision prompts, Sugar-sweetened beverages, Urban
Resource Type: Grant Summary
State: Maryland
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