Published: March 2017

ID #: 71639

Journal: J Sch Health

Authors: Polacsek M, O'Brien LM, Pratt E, Whatley-Blum J, Adler S

See more related research

Share


The goal of this study was to determine how to improve school marketing environments so that they align with new federal competitive food standards. The research team assessed the food marketing environments in three schools in Portland, Maine, using the food and beverage marketing in schools (FMBS) survey, and provided schools with technical assistance to help them bring their marketing environments to conform to federal competitive food regulations. Data were collected from each school at baseline, pre-intervention, and post-intervention. The completed pre-intervention surveys were used to inform the improvement process at each school, and revealed noncompliant marketing in all three schools pre-intervention. The research team worked with school administrators and wellness committees to create a feasible marketing removal action plan addressing the marketing found in the assessment and gaps between the existing environment and adherence to new guidelines. Noncompliant marketing was inexpensively removed using a variety of methods, and with assistance from product distributors and the Portland public health department.

Related Research

February 2014

Investigating How to Align Schools’ Marketing Policies with Federal Standards for Competitive Foods

Little is known about school-based digital marketing and how to help schools comply with model policies given new competitive food standards. The specific aims of this study are to: 1) assess the different forms of digital food and beverage marketing that may occur in school settings; 2) assess whether school marketing environments in Portland, Maine, More

December 2024

Estimating Young Children’s Exposure to Food and Beverage Marketing on Mobile Devices

Food and beverage marketing drives poor diet quality and obesity risk among children. However, it is unknown how much young children are exposed to digital food and beverage marketing on mobile devices like tablets and smartphones. The objective of this study was to estimate how frequently young children, who are particularly vulnerable to advertising, view More

November 2024

School-based nutrition education programs alone are not cost effective for preventing childhood obesity: a microsimulation study

Although interventions to change nutrition policies, systems, and environments (PSE) for children are generally cost effective for preventing childhood obesity, existing evidence suggests that nutrition education curricula, without accompanying PSE changes, are more commonly implemented. This study aimed to estimate the societal costs and potential for cost-effectiveness of 3 nutrition education curricula frequently implemented in More