Studying the Impact of Financial Incentives at Point of Purchase on Low-Income Consumers’ Purchase of Healthy Food and, Subsequently, on Family Health
To address diet quality disparities in low-income families, policymakers and health experts recommend strategies such as financial incentives to promote consumption of fruits and vegetables (FVs). Real-time incentives for purchasing FV and variable incentives are promising, untested strategies to improve families’ diets and health. The goal of this study is to evaluate the effectiveness of More